There should be a provision of state funding for media which are essential for pluralism (including geographical, linguistic, cultural and political pluralism), but are not commercially viable.
The state should intervene whenever there is a market failure leading to the under‐provision of pluralism, which should be considered as a key public good
Tax payers will be obliged to fund dreary publications such as pro-EU propaganda, union self-congratulatory bumf, anything vaguely leftist such as the extinct Spare Rib magazine, and perhaps a whinge-sheet by groups such as Hacked Off.
It is obviously a market failure that people don't rush out and spend their own money on this, so we'll have to have it delivered to their houses anyway, in defiance of the EU rules about not creating waste. It's not waste when we do it.
Pluralism does not mean funding the UKIP newspaper or anything which puts forward the view that the state has a primary over-riding duty towards its own citizens.
This is all to show how democratic the EU is, even though it isn't.